Cookie Policy

Effective Date: 29.09.2025

At PRISMATICA GROWTH PTE. LTD ("we," "us," or "our"), we value your privacy and are committed to ensuring transparency about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, what types of cookies we use, and how you can manage your cookie preferences. This policy should be read in conjunction with our Privacy Policy and Terms of Service.

As a data-driven marketing agency operating across APAC, EU, MENA, and the Americas, we understand the importance of transparent data practices and compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), Singapore Personal Data Protection Act (PDPA), ePrivacy Directive, and other relevant regulations.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow websites to:

• Remember your preferences and settings (e.g., language, region).
• Recognize you when you return to the website.
• Analyze how you use the website to improve functionality and user experience.
• Deliver personalized content and advertising.
• Measure the effectiveness of marketing campaigns.

Cookies can be "first-party" (set by us) or "third-party" (set by other companies whose services we use). They can also be "session cookies" (temporary, deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).

2. Other Tracking Technologies

In addition to cookies, we may use similar tracking technologies:

• Web Beacons/Pixels: Small invisible images embedded in web pages or emails that track when content is viewed or opened.
• Local Storage: Data stored locally in your browser to remember preferences and improve performance.
• Session Storage: Temporary data stored during your browsing session.
• Fingerprinting: Techniques that identify devices based on browser and device characteristics (used minimally and with consent where required).

For simplicity, we refer to all these technologies as "cookies" in this policy.

3. Types of Cookies We Use

We use the following categories of cookies, each serving different purposes:

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms. These cookies do not store personally identifiable information.

Purpose:

• Maintain your session and security preferences.
• Remember your cookie consent choices.
• Enable core website functionality and security features.
• Load balancing and ensuring website availability.

Legal Basis: Legitimate interest (essential for website operation).
Retention: Session or up to 12 months.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They enable us to improve website functionality, user experience, and our marketing services.

Purpose:

• Track page views, sessions, and user journeys.
• Analyze traffic sources, referral paths, and user behavior.
• Measure website performance, load times, and error rates.
• Identify popular content and areas for improvement.
• Generate aggregated statistics and reports.

Examples: Google Analytics 4 (GA4), which we use with Consent Mode v2 for GDPR compliance.

Legal Basis: Consent (in jurisdictions requiring it).
Retention: Up to 26 months (Google Analytics default) or as specified by the analytics provider.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, remembering your choices and preferences to provide a more personalized experience.

Purpose:

• Remember your language and region preferences.
• Store your accessibility settings.
• Remember your form inputs and preferences.
• Enable enhanced features and functionality.

Legal Basis: Consent (in jurisdictions requiring it).
Retention: Up to 12 months or until you change your preferences.

3.4 Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements, measure campaign effectiveness, and limit the number of times you see an ad. They may also be used to build a profile of your interests and show you relevant content on other websites.

Purpose:

• Deliver targeted advertising based on your interests and browsing behavior.
• Measure the effectiveness of our marketing campaigns (attribution, conversion tracking).
• Limit ad frequency and prevent showing the same ad repeatedly.
• Build audience segments for remarketing and lookalike audiences.
• Track cross-device conversions and user journeys.

Examples: Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, TikTok Pixel, and other advertising platform cookies.

Legal Basis: Consent (required in most jurisdictions).
Retention: Up to 90 days or as specified by the advertising platform.

4. Specific Cookies We Use

Below is a detailed list of the specific cookies and tracking technologies we use:

4.1 Google Analytics 4 (GA4)

We use Google Analytics 4 with Consent Mode v2 to analyze website usage. GA4 cookies collect information such as:

• Page views, sessions, and user interactions.
• Traffic sources and referral information.
• Device and browser information (anonymized).
• Geographic location (country/region level).

Cookies: _ga, _ga_*, _gid, _gat, _gcl_au
Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
Opt-out: Google Analytics Opt-out

4.2 Google Ads

We use Google Ads cookies for advertising and conversion tracking.

Cookies: _gcl_au, _gcl_dc, IDE, test_cookie
Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
Opt-out: Google Ads Settings

4.3 Meta (Facebook) Pixel

We use Meta Pixel for advertising, conversion tracking, and remarketing on Facebook and Instagram.

Cookies: _fbp, _fbc, fr, datr, sb
Provider: Meta Platforms Ireland Limited
Privacy Policy: Meta Privacy Policy
Opt-out: Facebook Ad Preferences

4.4 LinkedIn Insight Tag

We use LinkedIn Insight Tag for B2B advertising and conversion tracking.

Cookies: AnalyticsSyncHistory, UserMatchHistory, bcookie, bscookie, lidc
Provider: LinkedIn Corporation
Privacy Policy: LinkedIn Privacy Policy
Opt-out: LinkedIn Ad Preferences

4.5 TikTok Pixel

We may use TikTok Pixel for advertising and conversion tracking on TikTok.

Cookies: Various TikTok tracking cookies
Provider: TikTok Pte. Ltd.
Privacy Policy: TikTok Privacy Policy

5. Consent Mode v2 and GDPR Compliance

We implement Google Consent Mode v2 to ensure compliance with GDPR and other privacy regulations. Consent Mode v2 allows us to:

• Respect user consent choices before loading analytics and advertising cookies.
• Use "cookieless pings" to measure conversions without setting cookies when consent is not given.
• Maintain aggregated, privacy-preserving analytics while respecting user privacy.
• Comply with GDPR, ePrivacy Directive, and other regional requirements.

When you reject non-essential cookies, we still collect limited, anonymized data for measurement purposes using Consent Mode v2's privacy-preserving features.

6. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. We do not control these cookies. Third-party cookies are subject to the respective third parties' privacy policies. We use third-party services for:

• Analytics and performance measurement (Google Analytics).
• Advertising and remarketing (Google Ads, Meta, LinkedIn, TikTok).
• Social media integration and sharing features.
• Content delivery and website optimization (CDN providers).

We recommend reviewing the privacy policies of these third parties to understand how they use cookies and your data.

7. Managing Your Cookie Preferences

You have several options to manage cookies:

7.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept all cookies (strictly necessary, analytics, and advertising).
• Reject all non-essential cookies (only strictly necessary cookies will be set).
• Customize your preferences by category (analytics, advertising).

You can change your preferences at any time by clicking the cookie icon or accessing our cookie settings page.

7.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies (may affect website functionality).
• Block third-party cookies only.
• Delete existing cookies.
• Set your browser to notify you when cookies are set.

Browser-specific instructions:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

7.3 Opt-Out Tools

You can opt out of certain third-party cookies using industry opt-out tools:

• Your Online Choices (EU) — Opt out of advertising cookies from multiple providers.
• Network Advertising Initiative (NAI) — Opt out of member company cookies.
• Digital Advertising Alliance (DAA) — Opt out of participating companies' cookies.

Note: Opting out does not mean you will not see advertisements; it means advertisements will not be personalized based on your browsing behavior.

8. Impact of Disabling Cookies

If you disable or reject cookies, some features of our website may not function properly:

• You may need to re-enter information or preferences each time you visit.
• Some website features may be unavailable or limited.
• We may not be able to provide personalized content or recommendations.
• Your user experience may be less optimized.

Strictly necessary cookies cannot be disabled as they are essential for the website to function.

9. Data Security

We implement comprehensive security measures to protect your data collected through cookies:

• Encryption: Data transmission is encrypted using TLS/SSL protocols.
• Secure Storage: Cookie data is stored securely and access is restricted.
• Access Controls: Only authorized personnel have access to cookie data, following least-privilege principles.
• Regular Audits: We conduct regular security audits and assessments.
• Data Minimization: We only collect data necessary for the stated purposes.
• Anonymization: Where possible, we anonymize or pseudonymize data collected through cookies.

However, no method of data transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Data Retention

Cookie data is retained for different periods depending on the type of cookie:

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Retained for the period specified in this policy or until you delete them.
• Analytics Data: Retained for up to 26 months (GA4 default) or as specified by the analytics provider.
• Advertising Data: Retained according to advertising platform policies (typically 90 days to 2 years).

After retention periods expire, data is automatically deleted or anonymized.

11. Your Rights

Depending on your location, you may have rights regarding cookies and tracking technologies:

• Right to Consent: You have the right to give or withdraw consent for non-essential cookies.
• Right to Information: You have the right to be informed about cookies we use (provided in this policy).
• Right to Access: You can request information about data collected through cookies.
• Right to Deletion: You can delete cookies through your browser settings.
• Right to Object: You can object to certain types of cookie processing.

For more information about your data protection rights, please see our Privacy Policy.

12. Children's Privacy

Our website is not directed to individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children through cookies. If you believe we have collected information from a child, please contact us immediately.

13. International Transfers

Some third-party cookie providers (e.g., Google, Meta) may transfer data to countries outside your country of residence. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) for transfers from the EEA.
• Adequacy decisions where applicable.
• Compliance with applicable data protection laws.

For more information, please see our Privacy Policy.

14. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, legal requirements, or for other operational, legal, or regulatory reasons. Changes will take effect immediately upon publication on this page. We will notify you of significant changes by:

• Posting a prominent notice on our website.
• Updating the "Effective Date" at the top of this policy.
• Other methods as appropriate and required by law.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

15. Contact Us

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:

Phone: +371 24 978 094
Email: finance@prismatica-growth.com
For cookie-related inquiries, please include "Cookie Policy" in the subject line.

16. Additional Resources

For more information about cookies and online privacy:

• All About Cookies — General information about cookies.
• ICO Cookies Guide — UK Information Commissioner's Office guide.